![]() ![]() Around 1988, street culture legend Hiroshi Fujiwara started a column in Takarajima magazine called “Last Orgy,” which explored hip-hop, punk, DJing and skate culture. ![]() The late ’80s and early ’90s played a crucial part to the formation of UNDERCOVER. “We Make Noise, Not Clothes” is more than just one of the label’s popular slogans, it’s a testament to the creative force Jun Takahashi has become over the years. Here, we explore some of the works and concepts that has pushed the Japanese brand to the forefront of fashion and beyond, from its early Ura-Harajuku days to its ever-expanding global presence in high-end, fast retail and street culture. UNDERCOVER just celebrated its 25th anniversary last year - its longevity is evidenced by the dedicated fans who’ve always had an unyielding trust for Mr. Naturally, in everything Jun Takahashi does, the avant-garde element will always be at play no matter what. He’s even created sculptures, homeware products, toys and films that fully exhibit the house’s powerfully imaginative vision. We see this in Jun Takahashi’s other ambitious projects as well, such as NOWHERE (his retail shop with NIGO), his diffusion lines and fruitful collaborations with BAPE, Uniqlo, Nike, and Supreme to name a few. Progress is paramount and the label gets courageously creative every year, while still passionately keeping in focus its rebelliously street and punk-centric narrative. It’s within that promise that UNDERCOVER will always be seen as one of fashion’s most groundbreaking design houses. It is getting difficult every season though, but so far I am able to live up to my promise.” Every season, I promise myself that I will not repeat myself. On inspiration vs originality, the designer once said, “What is in my head? I don’t know. And just like the music genre UNDERCOVER is often alluded to, which extends to other sub-categories like “afro-punk,” “skate punk,” or even “ska punk,” the brand prides itself in taking on ever-evolving art forms in each of its collections. The famed founder was after all, the lead singer for the cover band Tokyo Sex Pistols. There will always be poetry in the punk-influenced designs of Jun Takahashi’s UNDERCOVER label. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |