“The group’s nickname guntongryeong shows that its fandom is mainly male. As a result, boy bands are considered to be in a more advantageous position, but recently girl groups have also been attracting female fans by adopting a ‘girl crush’ style.” “In Brave Girls’ case, the success of “Rollin’” was thanks to strong support from men in the military,” Jung continued. Women also have a strong tendency to remain loyal for a long time, so the popularity of groups with a mostly female fandom is less affected by aging. “Female fans are more likely to buy CDs and merchandise, while men prefer to spend on other hobbies or CDs of genres like hip-hop rather than idol pop. “Based on sales statistics, it’s well-known in the idol industry that having a lot of female fans is an advantage,” said pop culture critic Jeong Deok-hyun. Well aware of this, the group has paid extra attention to male fans, thanking members of the armed forces on television and inviting members of the reserve forces to its concerts.īrave Girls perform on a military base to entertain troops. Naturally, the military is a large part of Brave Girls’ identity. A compilation video introducing enthusiastic comments from current and former servicemen toward Brave Girls performing “Rollin’” was what shot the group to stardom overnight in February 2021. This led Brave Girls to accumulate loyal fans among servicemen, who appreciated the group so much that they reportedly taught “Rollin’” to new recruits. Brave Girls performed frequently on remote military bases to entertain troops, despite the low appearance fee. The breakout success of “Rollin’” last year was largely thanks to support from men in the Korean Armed Forces, who mandatorily serve 18 to 21 months depending on the service branch. What happened to the popularity that the girl group was basking in just a year ago? Some blame its management agency and some its stylists, but many attribute the group’s overall decline in popularity to the fact it relied on a predominantly male fan base. Most recently last week, Brave Girls’ performance video for the upcoming Mnet survival show “Queendom 2” was overwhelmingly criticized as being out of date.īrave Girls’ performance video for Mnet's upcoming survival show “Queendom 2” was met with overwhelmingly negative reviews. The group’s music and styling are also seeing increasingly negative reviews. Considering that girl groups fromis_9, STAYC and (G)I-DLE’s sold between 104,000 to 176,000 CDs this year, Brave Girls’ sales are relatively low. However, its following songs “Chi Mat Ba Ram” (2021) and “After We Ride” (2021) were unable to live up to the commercial success of “Rollin’.” Its latest EP “Thank You” released on March 14 sold around 32,600 copies. 1 on music shows and charts, as well as numerous advertisement deals and television appearances. The song brought Brave Girls its first-ever No. The group which debuted in 2016 remained obscure until early 2021, when its song “Rollin’” (2017) became a sleeper hit four years after its release. But for girl group Brave Girls, some suggest another unexpected factor - the high ratio of male fans. Fans and critics point out that the group’s songs and choreography are not catchy, or that its stage outfits are not stylish. When a K-pop act’s career becomes stagnant, many factors are posited to explain the stall. Girl group Brave Girls shot to stardom thanks to strong support from male fans in the Korean Armed Forces, who mandatorily serve 18 to 21 months depending on the service branch.
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